More than any other way, people are finding brands and products through websites nowadays. Not only do they discover, but they also show much interest in purchasing. So, the website must be designed well, showing your products and services in a good light. For this, professional help is much needed.

But the big question is, “How do you design such impactful websites?” — More particularly, what features must be included in a website design? Take a look at the following 6 and decide what your website needs.

To start with:

1. Responsive Web

We never know which device your user will use to browse your website. It could be an iPad, a smartphone, or a laptop. Whatever the device, your website must be able to adapt to that particular screen. Otherwise, your user will have significant trouble browsing your website and the products.

So, as the website owner, it is your responsibility to make your website fully responsive. This caters to the needs of your diverse user base while improving the search engine rankings. But you may need the help of a professional web designer.

2. Unique Typography

Two things are important when it comes to website typography; one, it has to align with your brand image and two, it has to be readable. However, there’s one more angle to this — making it unique.

If you use a Serif font like a million other websites out there, you have no edge over your competitors. Instead, try to find a font type that is less used by others and puts your website in a special position. You can even use a custom-made font.

Also, Along with the font type, focus on its size, line spacing, and contrast to truly make it stand out.

3. Visuals that Tell a Story

You can either include random visuals or tell a story with them. The first one does the job fine, but the latter one elevates your website to the next level. We are visual beings, and we grasp a narrative well through visuals. So, consider incorporating different forms of visuals in your website design:

• Images
• Graphics
• GIFs
• Short-form videos

Using such varied forms of visuals grabs your users’ attention and conveys the content more effectively. However, you must ensure relevant visuals and a cohesive visual style across the website. This is how you can reinforce your brand identity.

4. Distinctive Calls-to-Action

You may have visited many websites over the years with common CTAs, such as “Learn More” or “Click Here.” While they convey the matter, they barely make any impression on your visitors. They are boring and don’t evoke any emotion, which is terrible for your conversion rate.

Therefore, it is worth creating something out of the box. For instance, you can use a specific CTA like “Taste the Best Donut in Your Life.” This can create interest in your visitor more than the regular “Buy Our Donuts.”

Besides, your CTA’s placement is as important as the words you use. So, take your time with your CTAs. Perhaps hiring a copywriter or a website design agency will be a better idea if you are unfamiliar with these aspects.

5. Consistent Branding

Branding is a huge aspect of every website. It shows what you are as a brand and what your values are. This matters to your users. For example, your being a minimalistic brand can mean so much to a user who advocates eco-friendly living. So, do a good job of branding your website consistently.

This is not limited to your website but extends to all your offline and online marketing materials. Some of the things to consider in this process:

• Logos
• Colour schemes
• Typography
• Brochures

When you do this right, your brand presence gets elevated, enabling your business to stand out in a crowded marketplace. It also helps you connect with your customers easily and authentically.

6. Interactive Elements

You can include many interactive elements in your website design and make the browsing experience seamless and engaging. Some of the features you can include are sliders, accordions, animated icons, and interactive forms. All these elements encourage active participation from the users, making the website more enjoyable.

So, consider integrating such interactive elements with the help of a website design agency or professional.

Final Message:

There you go!

Including the above six elements improves your website’s online presence two-fold, making your users enjoy a personalised browsing experience. However, don’t stuff all the elements blindly. Ask yourself what elements will suit your industry, business, and content. Then, make a plan accordingly.

For further help, you can contact Make My Website, a 5-star website design agency in Australia. The experts at MMW have vast experience in various digital services, from SEO to web design, so reach out to them if necessary.